Brand Identity (logo's & colors)
icons & patterns
Magi is the embodiment of our mission, values, and aesthetic. Known for her vibrant imagery and her relaxed personality, Magi effortlessly puts her clients at ease in front of the camera while making every aspect of their wedding – from planning through the delivery of the heirloom album – stress-free and enjoyable. Because Magi runs the Studio and oversees each member of the team, she only takes on a limited number of weddings each year, ensuring she can provide the exceptional level of service her clients deserve
Magi was has multiple facets to her business and she was adding another stream, education. We needed to be able to bring all of her passions under one roof that spoke the same message to each audience. We also needed to help her identify what her voice was as a new educator in a saturated market.
There were three very different yet similar facets to her business: photography, lifestyle influencer & education. So we decided during the brand strategy session to identify each asset of her business with a unique symbol that were all connected around being grounded. One symbol that represented the sun, one that represented the ocean and one that represented earth. That way her audience would be able to easily tell visually place was right for them.
"I feel like my message is amplified, and the outside of my business finally matched my message. And my message and voice could cut through the noise of my industry.
I could trust that i was in the hands of an expert but even more than that, was that Carli really listened to me and that what I had to offer was really special and unique. During the brand strategy session I knew she was really interested not only in helping me make more money but, helping me get message across. I felt heard, understood and respected and she got my back. From there I I understood that we working together in a collaborative process. She took my feedback and ideas with genuine concern and getting to the heart of it. She was so much more interested in getting it right than being right ."
Brand Strategy & Identity: Carli Anna
Web: Tonic Site Shop