A self paced program to help you make research-based digital products that solve real problems people will happily pay you for.
DIGITAL PRODUCT DISRUPTOR
You're tired of creating stuff that nobody buys
Let's be real. Creating digital products that flop is soul-crushing. You pour weeks into something, launch it to crickets, then wonder where you went wrong.
The problem isn't you — it's that nobody taught you how to create something people actually want before you build it. What if you knew exactly what your audience needs and will pay for BEFORE you spend all that time creating it?
The problem isn't you — it's that nobody taught you how to create something people actually want before you build it. What if you knew exactly what your audience needs and will pay for BEFORE you spend all that time creating it?
Or maybe you don't even know what to create?
You're staring at a blank page thinking everyone else has it figured out. They don't.
Maybe you've got too many ideas, or maybe none at all. Maybe you're scrolling through other people's offers thinking "but my audience is different" or "that wouldn't work for me."
Here's the thing: the most profitable digital products aren't random guesses or copies of what's already out there. They're built on actual research that tells you exactly what your specific audience wants — and is willing to pay for.
Digital Product Disruptor doesn't just tell you which product to create. It shows you how to figure it out for yourself, so you're never stuck wondering if your offer will land or flop.
Get started from $97
The secret to digital products that actually sell? It's not luck or a huge audience—it's research. Stop guessing what people want and start knowing before you create anything. While everyone else is launching to crickets, you'll be creating products people are already searching for with their credit cards ready. Data doesn't lie, and it's the difference between wasting months on ideas nobody wants and building something people fight to buy.
Research-first means you validate before you create—saving you from months building something nobody wants. This streamlined process helps you get your product to market with confidence, not overwhelm. You'll know exactly what to include (and what to leave out) because your audience already told you what they need. No more throwing away work or endless revisions.
Research-first means you validate before you create—saving you from months building something nobody wants. This streamlined process helps you get your product to market with confidence, not overwhelm. You'll know exactly what to include (and what to leave out) because your audience already told you what they need. No more throwing away work or endless revisions.
Research-first means you validate before you create—saving you from months building something nobody wants. This streamlined process helps you get your product to market with confidence, not overwhelm. You'll know exactly what to include (and what to leave out) because your audience already told you what they need. No more throwing away work or endless revisions.
Create something that does what it promises—period. When your product is built on research, it naturally delivers transformation because you're solving real problems people actually have. Your customers get results, you get wild testimonials, and people can't stop telling others about you. The best marketing is a product that genuinely helps people, not another empty promise.
DIGITAL PRODUCT DISRUPTOR
My research-first approach to creating digital products people are already looking for instead of launching into the void and hoping for sales.
Because watching your digital product launch flop after weeks of work is a special kind of heartbreak nobody needs to experience.
Introducing
Creating your amazing zone
Finding your thing before doing any research. This is where you figure out what you like, what you're good at, and what makes you special. Because if you hate it, you won't stick with it (no matter how profitable it might be).
WHAT'S
Included?
MODULE 01
Gap Analysis
Figuring out what your audience actually wants and the gap between what you know and what they need. This is the research gold mine where you discover exactly what people will pay for.
MODULE 02
Behavioral Change
How to make sure your product delivers actual transformation. What to include, what to leave out, and the principles of creating stuff that people actually finish and get results from. Because a product that works is a product that sells.
MODULE 03
Outlining Your Digital Product
Before we start creating anything, we answer some hard questions. This is where we turn research into a plan that actually makes sense and won't overwhelm you (or your customers).
MODULE 04
Beta Testing & Creation
This is where we start actually making the thing - recording modules, creating templates, whatever your product is. But we're doing it with real people giving feedback so you know it works before you spend weeks perfecting it.
MODULE 05
Pre-Launch
Your product exists! Now for the most crucial part before the official launch. This is where we build excitement and get people ready to buy before you're even "open for business."
MODULE 06
The Actual Launch
I'm not a copywriter so I won't tell you exactly what to say, but I'll give you the structure and principles. From someone who's had multiple $300k+ launches, I know a thing or two about getting people to actually buy.
MODULE 07
I'm in!
Best Value
Your investment
$1447
12 X $147
I believe in DPD so much that if you don’t love it after 7 days, you’ll receive your money back...no questions asked.
ONE PAYMENT
Most Flexible
GIVE ME ACCESS NOW!
I'M IN!
GIVE ME ACCESS!
Honestly, motivation and accountability were probably the 2 biggest takeaways! Seeing not only how achievable it is to launch a DP but also that it isn't doesn't have to *as* hard as I had chalked it up to be (it's the perfectionist in me, alas haha) Learning about the BETA was everything!! It removed most of the fear and need to perfect it, and the having the modules / accountability just made me pull the trigger
My beta just wrapped up 2 weeks ago and WOW, the whole experience was BEYOND what I would have even imagined! My clients shared such beautiful feedback and takeaways, it re-affirmed for me that this stuff is valuable and people need it, gah!!
DO IT. If you have / have had a digital product idea on your heart but have been dragging your feet, this is the program to finally give you the push to bring that vision to life 💫
- Ewelina | Brand Strategist & Designer
What my students are saying:
“ DPD is not just surface level advice and to do lists. It is also not outdated methods like some other courses I have taken. She reached solid strategies and methods you can apply in your own business and related to your own strengths. It was a strategic logical approach to figuring out what to include in my program, instead of just hoping for the best. It was very freeing to learn how to build while teaching, and being 5 weeks into my beta program, IT WORKS.
A strategic logical approach to figuring out what to include in my program, instead of just hoping for the best. It was very freeing to learn how to build while teaching, and being 5 weeks into my beta program, IT WORKS."
It was very freeing to learn how to build while teaching, and being 5 weeks into my beta program, IT WORKS.
— Nadia | Brand Designer
What my students are saying:
“DOOOOOOO ITTTTTTT!!!!!! No regrets. It was a huge deal to be in a room with others who were feeling the same. Working through our questions together and connecting with other DPD members gave made me feel more at ease about where I was in my business. Carli’s lectures were soooo helpful, and as someone who lives to know alllllll the details, I realized I really did have all the knowledge I needed to make my thing a success.
I feel so much more confident!!! I feel so much better knowing I truly have a unique product and it is only a matter of time before I find the success I seek. And the feedback From my students has been amazing. I’m excited to see their brands in a few weeks. "
I feel so much more confident!!! I feel so much better knowing I truly have a unique product
— Mona Jem | Brand Strategist
What my students are saying:
One Course, Endless Opportunities
The digital product space is constantly evolving, and even if it feels oversaturated, we promise there’s so much room for you! DPD can help you start generating passive income from…
TBH, whatever YOU feel would serve your audience best and align with your talents and expertise deserves to be made and shared with the world — you are literally one good idea away from everything changing.
- Courses
- Programs
- Templates
- Paid podcasts
- Retreats
- Unlimited voxer/marco polo access
- Day rates + intensives
- Collaborative virtual co-working
- A community
- [insert your next best idea here]
TBH, whatever YOU feel would serve your audience best and align with your talents and expertise deserves to be made and shared with the world — you are literally one good idea away from everything changing.
What you can create + sell
"But I don't have 10k followers..."
Yeah, I hear you. Good news though? You don't need a massive audience or some fancy tech setup to make this work. For real.
I've watched people with literally 200 Instagram followers create digital products that actually sell because they did one thing right: they asked what people wanted instead of guessing.
And if you're sitting there thinking "but Carli, I have no idea what I'd even make..." — that's literally what the research part helps you figure out. You don't need to have it all mapped out. That's the whole point.
This works whether you're just starting out or you've been around for years but never quite figured out the digital product thing. The research process is the same either way, and that's what matters.
Let’s freaking go!
Knowledge isn't enough (I learned that the hard way)
When I created my first course I thought "all I have to do is put what I know into a few slides, create a workbook and call it good. As long as they know what I know. They'll be fine!"... And then I could barely get people to even finish it. Yeah, I was dying on the inside that nobody cared about all my hard work.
Even if you're not wanting to create a course, (there's a million more digital product ideas that you could do), the art of human motivation and transformation is critical to each and every successful digital product.
That's exactly what I was missing. People didn't need to just simply be passed on the knowledge of everything I had ever known. They needed to be guided with support, tools, learning & practice to their goals. And it IS an art. One I teach YOU inside of DPD.
Turns out people don't magically transform just because you dumped information on them. Weird, right?
Hell yeah, let’s do it.
- Opportunities to submit work at every step for feedback from Carli
- 9 step-by-step workshops walking you through product creation
- Group community chat for on-demand support
- Instructional Designer Certification for your digital product
- Workbooks & selling templates for each workshop
- Showit sales page template (no copy included)
- Bonus: Things to add to your template/digital product to make it more transformational
Let's go over everything you get...
After dpd.
🤠 You wake up to payment notifications because your product sells while you sleep
🤠 You create with confidence knowing people actually want what you're making
🤠 Your customers send you messages about how your product transformed their situation
🤠 You have a repeatable system you can use for every new product idea
🤠 You know exactly how to price your offers so they sell without undervaluing your expertise
🤠 Launch day feels exciting instead of terrifying because you've already validated your idea
Before DPD.
☹️ Your digital product ideas live in your head instead of making you money
☹️ Every time you think about starting, doubts flood in and paralyze you
☹️ You've tried creating products before that didn't sell, and you're afraid of repeating that failure
☹️ You constantly second-guess your ideas, pricing, and approach
☹️ Watching others succeed with digital products makes you wonder what secret they know that you don't
☹️ You're tired of putting in weeks of work only to hear crickets during launch
In three hours of video training plus actionable templates, workflows, and checklists, you’ll learn eeeeverything you need to:
🐸 Have a digital product that actually makes money (even when you're not actively working)
🐸 Know exactly what your audience wants instead of playing the guessing game
🐸 Feel confident that your offer is worth every penny you charge
🐸 Spend less time creating things nobody wants and more time profiting from things people do want
🐸 Have a system for researching and creating digital products you can use over and over again
🐸 Stop watching other people succeed and finally know their "secret" (it's research, btw)
Let’s freaking go!
I'm not into making promises I can't keep. So here's my guarantee:
If you do the work, follow the system, and still don't feel equipped to create a research-backed digital product, let me know within 14 days and I'll give you your money back.
I'm not asking for completed assignments or proof you tried everything. I trust you. Either this helps you create better digital products, or you get your money back. Simple as that.
This isn't about trapping you into a purchase - it's about making sure you actually get value.
Because honestly? I want you to succeed with this.
My "this better be worth it guarantee"
K Carli, quit the hard sell – I’m in!
You'll get your work reviewed & certified by an expert every week.
Each week, you'll get your work reviewed by my husband, who has a Master's in Instructional Design and does this for major companies. You'll receive video feedback if needed and can earn certification once complete. Work at your own pace - we'll review whenever you're ready. This gives you instant credibility when selling your product and ensures it actually delivers transformation. No more wondering if your work is "good enough" – you'll have expert validation.
don't forget...
Sign me up nowwww.
Do you offer refunds?
QUESTIONS?
I've got answers!
Yup – 7 days, no questions asked. Just email us at hello@carlianna.co if you’re not wildly satisfied.
Is this self-paced?
Abso-freaking-lutely, take this at whatever pace you want, binging or over a few months. Everything is pre-recorded and you can submit your work after every module for review.
What makes this course different from others?
Most courses focus only on launching and marketing. Digital Product Disruptor focuses on creating something people actually want and will get results from. The research-based approach means you'll create a product that's unique to you and actually helps people transform (which makes it way easier to sell).
How long do I have access to the course?
Forever, babe! Once you're in, you're in for life. That includes all future updates too.
Help! I have more questions
No problem. Send me nudes and q’s to hello@carlianna.co
How much time will this take?
The course is designed to work with your life, not take it over. Most lessons are 10-20 minutes, and you can implement at your own pace. I would recommend taking a 3-6 months to implement the course and create your digital product correctly.
I spent hundreds of thousands of dollars learning how to sell digital products. Everyone had their own way of doing things, and it was great hearing their success stories. But no one taught me how to create a digital product that actually delivers.
That changed when my husband studied instructional design and technology in his master's program. He learned how to design effective training that drives results and human performance, and that's when I discovered the research-based strategies for creating quality digital products.
Fast forward to now: I've had multiple 300K+ digital product launches and only take client work when it sounds fun. My programs and digital products are what pay the bills, and we've moved into our dream house because of them. I'm not saying in a few months you'll be able to do the same, but this is the first step.
That first step in creating a digital product is one of the hardest parts - there's a million ideas in your notes app, yet no clear path to any of them actually working out. I know how confusing and alone that feels.
Using my 8 years of creating my own digital products, years of helping my clients launch theirs, and my husband's knowledge in instructional design, I created a research-based path to getting you a unique and transformative digital product that you're equally passionate about.
So… who am I to teach you how to create digital products to make you moolah?
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