When other coaches are posting their "laptop lifestyle" from Bali, I'm over here eating the same breakfast every day (eggs, dates, flakey salt) with my giant cup of yerba mate. I film videos from my couch while my kids do whatever it is kids do when they're being suspiciously quiet.
I spend my money on practical things like my mortgage and bulk flour. My idea of excitement is having a really good profit margin. And somehow that's exactly what my clients need - someone who cuts through the nonsense and focuses on what actually works.
(If you're wondering what I do for fun - I'm either deep-diving into TikTok drama like it's my job or reading the same book for the third time because apparently I didn't catch all the details the first two times.)
My idea of an aesthetic workspace is wherever my laptop fits between the breakfast plates and whatever craft project has taken over the table
Started as a wedding invitation designer at 18 because I didn't want to go to school. Spent years figuring out how to actually make money as a creative without working myself to death.
Other designers kept asking how I was booking big clients and raising my prices, so I started sharing what worked. Turns out I had a knack for helping creative people make more money in a way that felt authentic to them.
I never set out to be a business coach - I just got tired of watching talented creatives struggle to make ends meet when their work deserved so much more. Now I build research-based programs that help people be profitable without following cookie-cutter advice that doesn't work for real people with real lives and take on clients only when I want.
The best part? I get to help people build businesses that fit their actual lives - not some fantasy version that requires them to hustle 24/7 or become someone they're not.
Creative work deserves to be profitable. Not "someday" profitable or "if-you-hustle-enough" profitable—consistently profitable without the marketing circus.
Quick-win templates and guides for specific business problems.
A monthly community where creative business owners get the support and no-BS strategies they need to book clients regularly. For people who want to make money from their talents without becoming content machines.
A 6 month group program for established creatives ready to restructure their business for serious profit.