Brand Identity (logo's & colors)
Webinar slide deck
Social Media Templates
Julie runs a business that draws upon all of her various loves (multi-passionate is her middle name). She is a photographer for a select number of intimate weddings and editorial commissions per year. She is an educator for photographers and creates online courses + guides that have impacted hundreds of lives. She travels the world as much as possible and runs a lifestyle blog called A Redhead in Paris. And she coach's creative business owners on how to pivot and grow thriving, heartfelt, and profitable businesses rooted in their passion.
IN CARLI'S WORDS: Julie is a multi-passionate creative human. And we needed a way to embrace all of her passions under one living, breathing, beautiful brand. She needed a home for her travel blog, courses, coaching, shop & photography business under one brand while communicating clearly!
IN JULIE'S WORDS: "Before working with Carli, I felt really muted. I couldn't say what I needed to say because my audience didn't realize how important things I was saying were. I'm a strategist, but my ideas were all over the place and I didn't know what was important and what wasn't."
During the call, Julie told me her love for all things feminine & old world Europe (think of fabulous high end Parisian Bakery with pretty pink frosting & flowers & you've got Julie). And we needed a way to organize her website with the different passions she has.
We decided to fully embrace the creative colorful person Julie is and go with a pastel rainbow color palette. We also created a lot of fun old world elements for her to use throughout her site. Custom old world calligraphy backgrounds & Paris sketches, painted backgrounds, custom old world stamp logo & more.
I haven't even launched my website yet but when I released my logo everyone had nothing but positive things to say and said it was a true representation of who I was.
Carli really listened to me and was not afraid to give me feedback. I loved the call at the beginning of the process where you got to know me [the brand strategy call]. You were super accommodating and patient. I adore Carli"
Brand Strategy: Carli Anna
Web & Brand Design: Carli Anna
Brand & Strategy Consulting: Emma Natter
Copywriting: Ana Woods
Photography & Image Strategy: Julie Paisley