together, we decided to create:
Website
Brand Identity (logo's & colors)
Webinar slide deck
Social Media Templates
Julie runs a business that draws upon all of her various loves (multi-passionate is her middle name). She is a photographer for a select number of intimate weddings and editorial commissions per year. She is an educator for photographers and creates online courses + guides that have impacted hundreds of lives. She travels the world as much as possible and runs a lifestyle blog called A Redhead in Paris. And she coach's creative business owners on how to pivot and grow thriving, heartfelt, and profitable businesses rooted in their passion.
01.
Who is Julie?
02.
03.
04.
JULIE PAISLEY
01.
IN CARLI'S WORDS: Julie is a multi-passionate creative human. And we needed a way to embrace all of her passions under one living, breathing, beautiful brand. She needed a home for her travel blog, courses, coaching, shop & photography business under one brand while communicating clearly!
IN JULIE'S WORDS: "Before working with Carli, I felt really muted. I couldn't say what I needed to say because my audience didn't realize how important things I was saying were. I'm a strategist, but my ideas were all over the place and I didn't know what was important and what wasn't."
The Big Problem
During the call, Julie told me her love for all things feminine & old world Europe (think of fabulous high end Parisian Bakery with pretty pink frosting & flowers & you've got Julie). And we needed a way to organize her website with the different passions she has.
We decided to fully embrace the creative colorful person Julie is and go with a pastel rainbow color palette. We also created a lot of fun old world elements for her to use throughout her site. Custom old world calligraphy backgrounds & Paris sketches, painted backgrounds, custom old world stamp logo & more.
We started with a brand strategy call
the result
I haven't even launched my website yet but when I released my logo everyone had nothing but positive things to say and said it was a true representation of who I was.
Carli really listened to me and was not afraid to give me feedback. I loved the call at the beginning of the process where you got to know me [the brand strategy call]. You were super accommodating and patient. I adore Carli"
-JULIE PAISLEY
THE RESULT
Brand Strategy: Carli Anna
Web & Brand Design: Carli Anna
Brand & Strategy Consulting: Emma Natter
Copywriting: Ana Woods
Photography & Image Strategy: Julie Paisley
CREDITS
