Brand Identity (logo's & colors)
Webinar slide deck
Social Media Templates
Emma is an art trained business coach who digs in deep on the nerdy stuff to seamlessly bridge the gap between the creative-driven art world and the profit-driven business world.
It’s Emma's mission to nurture a community of wildly successful, self made, creative entrepreneurs to innovate using proven systems that deliver dramatic results, so that they can build the life of their dreams in an era when people think it’s impossible to succeed and change the world as an artist.
IN CARLI'S WORDS: Emma's audience needed business help. The problem was her audience was full of creatives that were distrusting of business coaches because of past experiences. So we needed to create a brand that was as beautifully aesthetically as it was strategic.
IN EMMA'S WORDS: "Before working with Carli, I felt really muted. I couldn't say what I needed to say because my audience didn't realize how important things I was saying were. I'm a strategist, but my ideas were all over the place and I didn't know what was important and what wasn't."
During the call, Emma told me she has based her theory in teaching around her experiences in Europe. We wanted her brand to feel European but still familiar and welcoming. After the call, we culled through her old film photos from her European trips as a girl to look for inspiration in her mood boards and color palette!
We worked together towards a bolder and louder brand to show her audience that she could have a beautiful and artistic voice but, it was a voice that was also a voice that was brave & bold.
"I feel like my message is amplified, and the outside of my business finally matched my message. And my message and voice could cut through the noise of my industry.
I could trust that i was in the hands of an expert but even more than that, was that Carli really listened to me and that what I had to offer was really special and unique. During the brand strategy session I knew she was really interested not only in helping me make more money but, helping me get message across. I felt heard, understood and respected and she got my back. From there I I understood that we working together in a collaborative process. She took my feedback and ideas with genuine concern and getting to the heart of it. She was so much more interested in getting it right than being right ."
Brand Strategy: Carli Anna
Web & Brand Design: Carli Anna
Brand Voice & Stories: Ashlynn Carter
Copywriting: Ana Woods & Ashlynn Carter
Image Strategy: Sandra Chau & Sara Weir