ep 3 + Mastering the Chaos: Motherhood, Entrepreneurship, and the Art of Connection with Taylor Torres

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Episode Description: 

Summary

In this episode, Carli Anna and Taylor Torres discuss various topics including creating a newsletter and podcast outside of business, creating content that connects with your audience, balancing motherhood and entrepreneurship, the importance of asking for help, involving children in communication and decision-making, and the myth of balance and prioritizing feelings. In this conversation, Carli Anna discusses how personal stories can be incorporated into sales, the importance of creating connections for sales success, and the role of dialogue in the sales process. She also shares where listeners can find more information about her work.

Takeaways

• Creating content that goes beyond business can help you connect with your audience on a deeper level.
• Sales come when someone trusts you, so building a personal connection with your audience is important.
• Finding time for self-care, such as working out, can help you become mentally strong and resilient.
• Balancing motherhood and entrepreneurship requires asking for help and involving your children in communication and decision-making.
• Balance is not a fixed state, but rather a constant process of adapting and prioritizing based on your values and goals. Incorporating personal stories into sales can make the process more relatable and engaging.
• Building connections with others is crucial for sales success, as these connections can lead to referrals and future opportunities.
• Dialogue plays a significant role in selling, as it allows for a deeper understanding of the customer’s needs and builds trust.
• Taylor can be found on Instagram (@chanelandlee), her website (www.chanelandlee.com), and her podcast (Serious Pod). She also has a newsletter called Earn After Reading.

Chapters

00:00 | Introduction and Overview

03:00 | Creating a Newsletter and Podcast Outside of Business

08:28 | Creating Content that Connects with Your Audience

13:09 | Snacks and Tracks

22:02 | Balancing Motherhood and Entrepreneurship

27:06 | The Importance of Asking for Help

34:12 | Involving Children in Communication and Decision-Making

37:00 | The Myth of Balance and Prioritizing Feelings

41:02 | Using Personal Stories in Sales

41:59 | Creating Connections for Sales

42:28 | The Importance of Dialogue in Sales

42:58 | Where to Find Taylor

Taylor

www.chanelandlee.com

@chanelandlee

Carli Anna

Carlianna.co

10kgirlgang.com

@carlianna_ 

Episode Transcription: 

In the latest episode of “CE Over It,” host Carli Anna welcomed Taylor Torres, a remarkable figure known for her dynamic role as a business owner, mom, and the mind behind Chanel and Lee. The conversation, rich with insights and laughter, traversed the landscapes of entrepreneurship, motherhood, and the delicate art of creating authentic connections in a digital age.

The Entrepreneurial Spirit Meets Motherhood
Taylor’s journey is a testament to the tenacity required to balance the demanding roles of motherhood and entrepreneurship. As a business owner and a mom, Taylor navigates the complexities of running Chanel and Lee while fostering a nurturing home environment. Her candid sharing about the challenges and triumphs of this balancing act offers solace and encouragement to listeners walking a similar path.

The Love-Hate Relationship with Social Media
A significant portion of the discussion delved into Taylor’s nuanced relationship with social media. While recognizing its potential as a powerful marketing tool, Taylor expressed a longing for more genuine, long-form connections. This led her to leverage newsletters and her podcast as platforms for deeper engagement, showcasing her preference for authenticity over viral content.

The Power of Newsletters in Marketing
Taylor’s approach to newsletters stands out as a novel marketing strategy. Rather than using them solely for business promotions, she fills her newsletters with personal stories and life lessons. This unique approach has not only helped her connect with her audience on a more personal level but also inadvertently become a significant marketing asset for her business.

Authentic Connections and Storytelling
Perhaps the most resonant theme of their conversation was the emphasis on authenticity. Taylor’s commitment to sharing real, unfiltered stories has cultivated a strong sense of community and trust among her audience. Her ability to weave life lessons into everyday anecdotes serves as a powerful reminder of the value of genuine storytelling in building lasting connections.

Balancing Professional Success with Personal Fulfillment
Throughout the episode, Taylor shared invaluable advice for fellow entrepreneurs striving to find balance. She stressed the importance of asking for help, involving family in the entrepreneurial journey, and prioritizing personal fulfillment alongside professional success. Her reflections on these topics illuminate the path for others seeking harmony between their personal and professional lives.

In Closing
Taylor Torres’ conversation with Carli Anna on “CE Over It” is more than just an episode; it’s a beacon of inspiration for creative entrepreneurs navigating the complexities of business and family life. Taylor’s journey underscores the power of authenticity, the importance of personal connections, and the unyielding strength of entrepreneurial mothers. For those looking to make their mark in the business world without sacrificing personal integrity or family time, Taylor’s story is a compelling guide.

Listeners left the episode equipped with practical tips, inspired by Taylor’s resilience, and perhaps most importantly, reminded of the joy found in embracing the chaos of life with humor and grace. In the world of entrepreneurship and motherhood, Taylor Torres shines as a reminder that it’s possible to thrive amidst the balancing act, one authentic connection at a time.